New ALDI grocery store opens on Belleville Road

ALDI, a grocery store with European roots that claims its prices for high-quality foods are up to 50% less than its competitors, opened March 9 in Van Buren Township.
The newly constructed store, located at 10017 Belleville Road, is just south of Meijer and AutoZone.
To celebrate the opening of its first VBT store, ALDI will host a ribbon-cutting ceremony at 8:25 a.m. today (Thursday, March 9). The public is invited to attend.
Following the ceremony, the first 100 customers will receive a golden ticket, each containing ALDI gift cards of various amounts. Customers can also tour the store, sample ALDI exclusive brand products, and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce. ALDI offers a wide variety of fruits and vegetables, including several organic produce items.
A press release tells ALDI’s story:
“We’re thrilled to join the Van Buren Township community and offer customers the benefits of the ALDI shopping experience,” said Ryan Fritsch, Webberville division vice president for ALDI.
“Our high-quality products and everyday low prices make for a combination our competitors just can’t match. Our stores are simple to navigate, so it’s easy for shoppers to get in, get what they need and continue on with their day knowing they left with a shopping cart full of groceries that fit their lifestyle and save them money.”
Thanks to input from customers, the Van Buren Township store presents a new look, offering a modern and convenient shopping experience, Fritsch said. Customers will notice expanded sections for their favorite products, a robust fresh produce selection, brighter colors, high ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials, energy-saving refrigeration and LED lighting. ALDI stores also feature a simple-to-navigate layout, easy-to-spot signage and prominent product prices.
Beyond staples such as bread, dairy and a variety of fresh produce, ALDI offers a growing organic selection, USDA Choice meats, the liveGfree gluten-free product line and better-for-you options, including the SimplyNature line of products free from over 125 artificial ingredients and preservatives and the Never Any! line of meats free from antibiotics, added hormones and animal by-products.
To better serve customers and their growing families, ALDI now carries a full line of baby products, Little Journey, which offers customers award-winning diapers, wipes, training pants, formula, organic food and snacks.
Fritsch said all ALDI exclusive brand food products are free of added MSG, certified synthetic colors and partially hydrogenated oils, and since more than 90 percent of the products available are under ALDI exclusive brands, customers can feel good about the food they buy at ALDI.
Plus, ALDI ensures its exclusive brands meet or exceed the national brands on taste and quality by conducting rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer doesn’t like an ALDI exclusive brand food, ALDI will give them their money back and replace the product.
In addition, ALDI continues to provide ALDI Finds: premium food and household products that are only in stores for a limited time. ALDI Finds vary week to week and themes usually match the season. Information can be found on aldi.us and in weekly ALDI ads.
ALDI saves customers money by cutting overhead costs through smart practices, such as a cart rental system: ALDI shoppers insert a quarter to release a cart from the corral and receive the quarter back upon the cart’s return.
Other cost-saving practices include a smaller store footprint, open carton displays and encouraging customers to bring their own shopping bags. ALDI also saves shoppers money by keeping stores open during prime shopping times. The new Van Buren Township location will be open from 9 a.m. to 8 p.m. Monday through Sunday. All ALDI stores nationwide accept Visa, MasterCard, Discover and American Express.
ALDI is in the midst of an accelerated growth plan, and by the end of 2018, there will be nearly 2,000 ALDI stores serving 45 million customers each month from coast to coast. As an employer of choice, ALDI offers employees generous wages and benefits that are higher than the national average for the retail industry. Part-time staff working at least 25 hours per week receive full health insurance benefits and dental coverage, and all ALDI employees are invited to participate in the 401(k) program.
ALDI was honored with the 2015 Supermarket News Retail Achievement Award, recognizing the company for its ongoing business expansion and product evolution. For more information about ALDI, visit aldi.us.